We’ll discuss the intricacies and nuances of a small set of rules while learning the code to create them.įair warning: this is an in-depth article. We’ll focus on technical type in this article. ![]() The good news is that, because they are rules, even the most design-challenged people can make use of them and instantly raise the quality of their text from bog-standard to bang-tidy. These are little rules that always hold, are proven to work and are independent of design. Technical typography is like type theory certain rules and practices apply to party invitations just as well as they do to obituaries. For me, this is creative typography: it is design-related and changes according to its application. You probably wouldn’t use the same font on a girl’s party invitation and an obituary. I’m not sure these two categories are recognized in the industry but, in my mind, the two main types of typography are creative and technical.Ĭreative typography involves making design decisions such as which face to use, what mood the type should create, how it should be set, what tone it should have - for example, should it be airy, spacious and open (light) or condensed, bold and tight, with less white space (dark)? These decisions must be made on a per-project basis. How To Choose A Typeface - A Step-By-Step Guide!.Macrotypography For A More Readable Web Page.Mind Your En And Em Dashes: Typographic Etiquette.It’s a shame if you’re going to spend time writing something, don’t you want it to look great and be easy to read? Further Reading on SmashingMag: Unfortunately, for every person who is obsessed with even the tiniest details of typography, a dozen or so people seem to be indifferent. With this in mind, does it not stand to reason that your typography should be one of the most considered aspects of your designs? I think this is a pretty accurate statement: we visit websites largely with the intention of reading. The Web is 95% typography, or so they say. It’s a shame if you’re going to spend time writing something, don’t you want it to look great and be easy to read?Įditor’s Note: This article is a bit out of date - please proceed reading with caution. ![]()
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